My research interests lie in agricultural markets, consumer behavior, and food policy. My current researches focus on Agricultural Market Dynamics and Regulatory Challenges under the guidance of Prof. Richard J. Sexton and Prof. Kristin Kiesel.
Publications
J. Guo, K. Kiesel, S. Kotsakou, and R. J. Sexton 2024. Five-Year Evaluation of The Hass Avocado Board’s Promotion Programs: 2018 – 2022 (available on HAB website).
J. Guo, K. Kiesel, S. Kotsakou, and R. J. Sexton 2024. Evaluation of the Hass Avocado Board’s Assessment Rate.
J. Guo, K. Kiesel, S. Kotsakou, and R. J. Sexton 2024. Evaluation of the Hass Avocado Board’s Assessment Rate.
Working Paper
Interpreting Price Elasticity of Demand Estimates with Caution: A Case Study of Hass Avocados - Examining how consumer responses to price changes vary across market environments, consumer groups, geographic levels, and time dimension using large-scale retail scanner and transaction data.
Investigating Organic Fraud in U.S. Grain and Oilseed Imports - Investigating how the price premium of organic products may incentivize mislabeling in international trade, and developing econometric methods to detect potential fraud.